The starting point and the concept of the collection WITCHES LOOKBOOK was formed and based on the foundation of correlation between the city –and the forest, which in symbolic language represents the conscious and subconscious, imaginative mind. Persona, which was formed through this relationship, is based on the archetype of a dark, wild women. Synonym for woman “wilderness”, for the power that comes from the depths from within, are witches. Personally, I’ve always perceived witches as the positive figure, with whom I could always easily relate to, like some can relate to princess in the fairy tale. The witches archetype teaches us that, the power lays within the integration with the nature´s cycle.
Through the collection, I am telling the story of a modern, business woman, who lives in the middle of the town, but her other half is connected with her wild nature, which resides in the middle of the forest, in the world of images, where the boundaries between space and time are not clearly defined.
The first world is the visual world, where everything is based on the level of form (reality is what we see), so I constructed the silhouettes from the geometric shapes, which in this case, represents the city. I took materials and textures from another world – the forest, since the subconscious mind experiences the world through the senses, perception, touch and intuition. The entire collection is based on natural materials, such as jute, silk, cotton and wool.
photo Karim Shalaby | photo assistant: Eros Brajko | makeup&hair Ema Bavcon | model Maša Erčulj